Having worked in SEO for over 13 years and built out hundreds of domains we realised the entire process of building a blog network was broken.
No matter how long you stressed over countless logins, host configurations and CMS setups you invariably ended up with a network that screamed link spam because your sites were still hosted on the same cheapskate hosts that all the other SEOs were using.
Using premium hosts at scale - without being a link seller, in house at a major brand, or promoting hundreds of sites - could be prohibitively expensive, and using hundreds of small time hosts not only means dirty IPs but issues with downtime, bankcrupcy and worse.
We began building this site as a tool for our own purposes, but quickly realised we weren't alone in the challenges we faced. So instead of keeping our tools to ourselves we have decided to share them with the community.